Coinbase Global COIN and Better Mortgage have launched the first token-backed conforming mortgage product nationwide. Better Mortgage will originate and service the loans, while Coinbase will provide the digital-asset infrastructure. Structured to meet Fannie Mae guidelines, the product's first lien functions as a standard conforming mortgage.
The partnership could help Better Mortgage attract customers and distinguish its platform in a difficult housing market. Demand appears encouraging as Better Mortgage and Coinbase's June waitlist represented more than $260 million in projected loan volume, and 60% of respondents expected to buy a home within six months. Notably, 76% were Coinbase One members, giving the offering access to a large, targeted customer base and potentially reducing reliance on traditional mortgage marketing.
The product also addresses a common barrier to homeownership. Better Mortgage estimates that 41% of its pre-approved customers meet income and credit requirements but lack enough cash for a conventional down payment. Allowing borrowers to pledge crypto assets could bridge that gap without requiring them to sell their holdings, enabling them to retain potential future appreciation. The approach may appeal particularly to younger buyers whose wealth is concentrated in digital assets rather than traditional savings accounts.
For Coinbase, the launch expands crypto's use beyond trading by bringing digital assets into mortgage underwriting. It also supports the company's broader push to become an "everything exchange," offering financial services that connect crypto wealth with real-world spending and borrowing needs.
In a recent endeavor, Robinhood Markets, Inc. HOOD launched tokenized stocks in Europe in 2025 and subsequently built Robinhood Chain, an Ethereum-compatible Layer-2 specifically designed to bring traditional assets onchain. Robinhood's Stock Tokens provide economic exposure to U.S. stocks and ETFs.
Interactive Brokers IBKR continues to add features that widen its addressable client base and deepen wallet share. Interactive Brokers has added nine new tokens for trading through zerohash and three new tokens through Paxos, while introducing the ability to transfer funds to external wallets via stablecoin.
Shares of COIN have lost 14.9% in the year-to-date period, underperforming the industry.
COIN trades at a price-to-earnings ratio of 78.19, significantly above the industry average of 17.02.