SwissBorg is targeting users of non-MiCA exchanges with a promotional campaign offering up to a 3% deposit match.
• The campaign comes ahead of the EU's July 1 MiCA deadline, when crypto platforms without full CASP authorization will no longer be allowed to legally serve EU clients.
• Competition for European users is intensifying, with regulated exchanges using MiCA compliance as a key selling point.
SwissBorg has launched a new campaign aimed directly at European crypto users ahead of the European Union's July 1 MiCA transition deadline, offering incentives of up to a 3% deposit match for customers transferring assets from exchanges that have yet to secure full regulatory approval.
The Swiss-based wealth management platform, which says it is fully compliant with the EU's Markets in Crypto-Assets (MiCA) framework, is positioning itself as a safe alternative for users concerned about potential service disruptions as the new regulatory regime comes into full effect.
The move comes as regulators prepare to end the transition period for exchanges operating under legacy national registrations, forcing firms without full Crypto-Asset Service Provider (CASP) authorization to stop serving EU clients.
In a post on X, SwissBorg highlighted its MiCA compliance and urged users not to wait until they are forced to move funds from non-compliant platforms.
"Our team did the heavy lifting to ensure complete compliance with MiCA across Europe, while others have let you down," the company said.
Using the promotional code "WELCOME," new customers can receive an onboarding package that includes up to €100 worth of Bitcoin, a deposit match of up to 3%, and additional promotional rewards that SwissBorg says could total as much as €16,000.
The campaign specifically targets users who may be considering moving their portfolios before the July 1 regulatory deadline.
"Do not wait for a forced Euro-exit to control from your hands," the company added, describing itself as "Engineered in Switzerland. Licensed in Europe."
SwissBorg's marketing reflects a broader industry trend as MiCA-compliant exchanges compete to attract customers from platforms that have not yet secured authorization under the EU's new regulatory framework.
The campaign arrives just days before one of the most significant regulatory milestones in Europe's crypto industry.
Beginning July 1, exchanges that continue operating solely under legacy national Virtual Asset Service Provider (VASP) registrations will no longer be permitted to legally provide crypto services across the European Union unless they have obtained full CASP authorization under MiCA.