Strategy’s Michael Saylor called Strive’s SATA preferred shares “the most interesting story in Bitcoin right now,” on Friday.
• Strive’s SATA preferred stock recorded more than $39 million in daily trading volume with a stated 13% dividend yield.
• Strategy and Strive are both expanding Bitcoin-backed preferred share and dividend products tied to digital credit markets.
Strategy (MSTR) Executive Chairman Michael Saylor called Strive Asset Management’s (ASST) SATA preferred shares “the most interesting story in Bitcoin right now,” on Friday, pointing to the rise of SATA in credit markets.
Saylor highlighted growing interest around Strive’s Bitcoin (BTC)-backed capital markets strategy as the Vivek Ramaswamy-cofounded firm pushed deeper into yield-focused financial products tied to digital assets. Strive holds over 15,000 BTC, valued at roughly $1.2 billion, becoming one of the largest corporate holders of the cryptocurrency.
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The comments came as SATA, Strive’s preferred stock product, recorded over $39 million in daily trading volume on Friday, as per BitcoinTreasuries.net data. The preferred shares were trading near $100 with a stated dividend yield of 13%.
Strive Chief Executive Officer (CEO) Matt Cole added that the company remained “locked in & laser focused” on SATA, describing the broader strategy as an effort to deepen liquidity, reduce volatility, and maintain an attractive yield. “The Digital Credit flywheel is spinning, with Bitcoin as pristine collateral for global capital markets,” Cole explained.
ASST stock was up 0.01% in after-hours trading, and it gained more than 9% over the past month. On Stocktwits, the retail sentiment around ASST remained in the ‘bullish’ zone, while chatter around it stayed in the ‘high’ levels over the past day.
On Monday, TD Cowen recently set a price target of $32 on the stock, up from its previous price range of $28. From the ASST stock’s Friday close at $18, TD Cowen sees a further upside of over 77%.
The growing attention around SATA comes as firms tied to Bitcoin increasingly experiment with preferred shares, dividend products, and credit structures backed by digital assets.
Saylor also praised Strive’s decision to offer daily dividends on SATA while discussing Strategy’s own preferred stock product, STRC. He said Strategy was exploring more frequent dividend payments and watching how demand develops for both products over time. He also added that he would like to see “ASST get 10x bigger.”